Straight-talking, practical advice.
No jargon, no ceremony - just honest guidance that helps you move forward.
Hi there!
Over the past thirty years I've worked across almost every layer of the technology stack and, more importantly, across every stage of a company's life. From early-career engineering through senior technical leadership, I've seen first-hand how the right technical decisions at the right time can make or break a growing business. For fifteen of those years, to 2026, I served as CTO of a startup, helping to shape its technical direction from a small, scrappy team through to a company of around one hundred people and leading to a successful acquisition in 2025.
That journey taught me things that only come from living through it. I've navigated the messy reality of scaling systems and teams at the same time — making pragmatic architecture choices when budgets were tight, hiring and mentoring engineers, and learning when to build, when to buy, and when to leave well alone. I've made plenty of mistakes along the way, and honestly, those have been some of the most useful lessons of all.
As a fractional CTO, my aim is to give startups and early-stage companies access to that kind of hard-won experience without the commitment of a full-time hire. Whether you need help setting a technical strategy, making sense of your architecture, building out your first engineering team, or simply want a seasoned sounding board before making a big call, I'm here to give you straight-talking, practical advice — no jargon, no ceremony, just honest guidance that helps you move forward.
Cheers for now,
Tony
In technical leadership, across the stack.
As CTO from bootstrap to exit.
From founding team to 100-person org.
Successful acquisition. Thorough DD and handover.
Accidental CTO Book
Many technical founders don't set out with the goal of being a CTO — they just want to build something cool and interesting. But the startup grows, the team grows, and before long you're responsible for far more than just the technology. "The Accidental CTO" is the book I wish I'd had when I first found myself leading a growing company with no roadmap for everything that comes after the code.
It covers the stuff that nobody warns you about: what's product-market fit, why does the board keep talking about ARR, net revenue retention, how customer demands and acquisition cost shapes your roadmap, and how you and your engineering team needs to understand and work hand in hand with sales, marketing, support, HR, and operations.
From navigating board meetings to figuring out why your roadmap never survives first contact with a sales pipeline, right through to surviving the minefield of due diligence when acquisition comes knocking — and having the honesty to recognise when the company you built needs a different kind of leadership to reach the next level. That takes a different set of skills, and (spoiler) knowing yourself well enough to hand over with confidence is one of the most important lessons in the book.
Coming 2027 in hardback, paperback and on Amazon kindle. If you want updates on how the book is progressing or to be notified when it's available, Sign up for our newsletter.
Notes from the chair.
Practical advice and guidance for tech startup founders and "accidental CTOs".
